Programmatic

‘Sitting at the Next Wave of Programmatic:’ Gila Wilensky on Xaxis’ 10th Anniversary

The Xaxis president caught up with Adweek as the company celebrates its 10th anniversary

Gila Wilensky joined Xaxis as U.S. president last year.
Gila Wilensky joined Xaxis as U.S. president last year. Xaxis

By Erik Oster

April 9, 2021

Xaxis, the programmatic media buying platform for WPP’s GroupM media agency network, is celebrating its tenth anniversary this June. The milestone comes almost two years after it increased its commitments to transparency and follows a year of pandemic layoffs.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
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