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The swift buying and selling of digital advertising inventory continues during the Covid-19 pandemic, but there are changes afoot. Supply-chain arrangements are adapting and payment terms are more fluid than ever. Then there’s the question of what happens in a third-party cookieless world.
Here to talk all about it is Nicolas Bidon, CEO of Xaxis, a programmatic media and technology platform that is part of the WPP Group. Today’s edition of Adweek Together is hosted by programmatic reporter Ronan Shields.