With Events On Hold, Experiential Agencies Use Their Skills to Fight COVID-19

They're shifting talent and resources to help medical workers

Person working with a face mask on
MAS Event + Design employees make medical face shields at their Brooklyn production studio. MAS Event + Design

COVID-19 has wiped the calendars of experiential and live event agencies for the foreseeable future, forcing them to shift their business models. Agencies that have been able to stay afloat are working with clients on digital pivots or contact-free consumer experiences as well as brainstorming ideas for when events potentially return post-pandemic. Simultaneously, some companies are putting their talent and resources into helping those who are fighting the pandemic on the front lines.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.