Will the $4.4 Billion Epsilon Acquisition Create New Data Challenges for Publicis?

Analysts debate what the group bought, exactly

Publicis CEO Arthur Sadoun speaks at the 2018 Viva Tech conference. Getty Images

It’s the second biggest deal in the history of advertising, behind only Dentsu’s $5 billion acquisition of Aegis Group in 2012.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.