Publicis Dives Deeper Into Data With $4.4 Billion Epsilon Acquisition

News marks holding company's largest-ever deal

Black-and-white portrait of Arthur Sadoun
Publicis reportedly outbid Advent International. Joel Saget/AFP/Getty Images

This morning, Publicis Groupe announced that it has agreed to acquire data intelligence company Epsilon for an estimated $4.4 billion.

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@PatrickCoffee Patrick Coffee is a senior editor for Adweek.