Leadership & Talent

Publicis Dives Deeper Into Data With $4.4 Billion Epsilon Acquisition

News marks holding company's largest-ever deal

Black-and-white portrait of Arthur Sadoun
Publicis CEO Arthur SadounJoel Saget/AFP/Getty Images
By Patrick Coffee

April 14, 2019

This morning, Publicis Groupe announced that it has agreed to acquire data intelligence company Epsilon for an estimated $4.4 billion.

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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