Publicis Groupe Confirms That It Is Exploring Potential $5 Billion Epsilon Acquisition

Advent International, Goldman Sachs also reportedly bidding

Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .

Early this morning, Publicis Groupe issued a statement confirming earlier reports that it is one of at least two parties exploring a potential acquisition of Epsilon, the marketing services company owned by Alliance Data Systems Corp.

Bloomberg first reported on Friday afternoon that Publicis entered a bid for the company alongside a joint offer from Goldman Sachs and global private equity firm Advent International, which also invests in such marketing businesses as Ansira Holdings and U.K.-based

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in