Q&A: Publicis CEO Argues Epsilon Acquisition Is Really All About Powering Creativity

Arthur Sadoun 'on the same page' as Accenture and Droga5

Publicis will enter a partnership with Epsilon parent company Alliance Data. Getty Images

Data is the future of marketing—but only when used to enhance the core creative services that agencies sell to their clients.

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@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.