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Data is the future of marketing—but only when used to enhance the core creative services that agencies sell to their clients.
This is the argument Publicis Groupe CEO Arthur Sadoun advanced to support the largest acquisition in his company’s history, confirming that it had agreed to buy Epsilon for $4.4 billion.
First, however, he used an internal video to explain what Epsilon will mean to the holding group and to apologize for breaking the news on a sleepy Sunday morning.