Why This Canadian Agency Is Choosing to Open Its Doors Now

Founders are forging ahead with plans despite the pandemic

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As far as strange ad agency names go, Broken Heart Love Affair is up there. But what’s perhaps stranger is the fact that squarely in the midst of a pandemic, the agency’s founders are moving forward with launch plans.

Broken Heart Love Affair is the brainchild of five Toronto-based agency executives who’ve held leadership roles at some of the city’s biggest shops, including BBDO Toronto and Cossette, and have racked up a number of accolades along the way.

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