Why Stars Like Carrie Brownstein and Zach Braff Are Jumping From Hollywood to Advertising’s A-List

Brands are tapping actors as they put an emphasis on storytelling

Portlandia star Carrie Brownstein’s film for Kenzo starred Mahershala Ali and Natasha Lyonne. Kenzo

Some years ago, it was hard to fathom a Hollywood actor doing more than standing in front of a camera for ads. Sure, it was easy money but, over time as the digital landscape continued to evolve, content in all forms continued (and continues) to fragment. While for some, it may be a daunting proposition for an actor to veer from what they know; others, as we’ve seen recently from stars like Carrie Brownstein and Zach Braff, see substantial opportunities.

This story first appeared in the May 6, 2019, issue of Adweek magazine. Click here to subscribe.
@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.