Why Marketers Must Unify Context, Contact and Content to Survive on the Customer Journey

Brand messaging must be relevant, compelling and useful

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What would you think if you walked into the car dealership where you had bought your last two cars, knowing the model you wanted to drive out with, and your longtime friendly dealer started trying to persuade you to spend the money on a Tuscan timeshare? What if you were intrigued to learn more about the local cheeses at your neighborhood farmer’s market but the woman behind the stand answered your questions by talking about the proper way to care of a parakeet?

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@paulwoolmington Paul Woolmington is CEO of Canvas Worldwide and a member of the Adweek Advisory Board.