Portrait of Paul Woolmington

Paul Woolmington

Paul Woolmington is CEO of Canvas Worldwide and a member of the Adweek Advisory Board.

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Why Marketers Must Unify Context, Contact and Content to Survive on the Customer Journey


Marketers need to take better advantage of the fact that they now have the means to create content specifically for those contexts and moments of contact in which their consumers [...]

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Unbundled Bundling

Brand Marketing

After years of talk about “media neutrality” and emphasis on the need to develop cross- disciplines with an air of eventuality, the future role of the media agency arrived with [...]