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Before we know it, the industry will be descending upon the South of France and the annual pilgrimage of creativity once again. Last year’s Grand Prix winners included some classic branding, but the majority of the awarded work attached to causes and purpose.
The judging process in the rooms at the Cannes Lions is compelling. While there is generally a convivial atmosphere, each jury president sets the tone and allows for constructive dialogue. Like most awards programs, expectations of the work are exceptionally high—but there tends to be more gravity when a Lion is on the line.