Winning any trophy at the Cannes Lions is a career highlight few creative professionals ever get to experience, but the festival’s most rarefied air is reserved for the Grand Prix. Of the 31,000 entries from 89 countries, only 27 received a Grand Prix this year, making it one of the world’s most hard-fought marketing honors.
You might have heard about some of the bigger winners across multiple categories—Burger King’s “Whopper Detour,” which took home three Grand Prix; Nike’s “Dream Crazy” (two Grand Prix); or The New York Times’ “The Truth Is Worth It” (also two). But with all the chaos of Cannes news last week, it was easy to miss a few of the top honorees.
Take a look below at all this year’s Grand Prix winners from the Cannes Lions International Festival of Creativity:
Brand Experience and Activation
Microsoft, “Changing the Game” from McCann New York
Creative Data
Black & Abroad, “Go Back to Africa” from FCB/SIX (Toronto)
Creative Ecommerce
Doconomy, “Do Black—The Carbon Limit Credit Card” from RBK Communication (Stockholm)
Creative Effectiveness
Carrefour, “Black Supermarket” from Marcel Paris
Creative Strategy
Volvo, “The E.V.A. Initiative,” Forsman & Bodenfors
Design
Google, “Creatability”
Digital Craft
Carlings, “AdDress the Future” from Virtue Copenhagen
Direct
Mobile
Titanium
Burger King, “The Whopper Detour” from FCB New York
Entertainment
Johnson & Johnson, “5b” from UM Studios
Entertainment: Music
Two winners:
Childish Gambino, “This Is America”
Baco Exu do Blues, “Bluesman”
Entertainment: Sport
Outdoor
Nike, “Dream Crazy” from Wieden + Kennedy Portland
Film Craft
Film
The New York Times, “The Truth Is Worth It” from Droga5
Glass: The Lion for Change
Gazeta.pl, “The Last Ever Issue” from VMLY&R Poland
Grand Prix for Good
March for Our Lives, “Generation Lockdown” from McCann New York
Health and Wellness
Ikea, “ThisAbles” from McCann Tel Aviv
Industry Craft
Nike, “Just Do It: HQ at the Church” from Momentum Worldwide
Innovation
Wavio, “See Sound” by Area 23
Media
Nike, “Air Max Graffiti Stores” from AKQA Sao Paulo
Pharma
GSK, “Breath of Life” from McCann Health Shanghai
PR
The Female Company, “The Tampon Book” from Scholz & Friends (Berlin)
Print & Publishing
An-Nahar, “The Blank Edition” from Impact BBDO Dubai
Radio & Audio
HBO, “Westworld: The Maze” from 360i
Social & Influencer
Wendy’s, “Keeping Fortnite Fresh” from VMLY&R
Sustainable Development Goals (SDG)
Mars, “The Lion’s Share” from Clemenger BBDO
The only category without a top prize awarded was the Grand Prix for Good: Health.
For much more from this year’s festival, be sure to check out the rest of Adweek’s coverage of the 2019 Cannes Lions.
