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Winning any trophy at the Cannes Lions is a career highlight few creative professionals ever get to experience, but the festival’s most rarefied air is reserved for the Grand Prix. Of the 31,000 entries from 89 countries, only 27 received a Grand Prix this year, making it one of the world’s most hard-fought marketing honors.
You might have heard about some of the bigger winners across multiple categories—Burger King’s “Whopper Detour,” which took home three Grand Prix; Nike’s “Dream Crazy” (two Grand Prix); or The