Droga5’s ‘The Truth Is Worth It’ Work for The New York Times Wins Grand Prix for Film Craft at Cannes

Other winners in Craft include Nike and Carlings

'The Truth Is Worth It' films highlight the importance of investigative, well-researched reporting. The New York Times
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CANNES, France—A series of five videos for The New York Times’ “The Truth Is Worth It” campaign, created by Droga5, took home the Grand Prix in the Film Craft category at Cannes Lions.

The Craft track, which includes Digital and Industry subsets in addition to Film, “focuses on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life.”

The harrowing films highlight the importance of investigative, well-researched reporting by walking viewers through the often difficult, time-consuming process of how stories come to life. In one, we see how journalist Hannah Beech managed to elude government forces in Myanmar to report on the country’s violence against its Rohingya ethnic minority.

The other four videos in the series show the intense reporting that led to stories about immigrant children being separated from their parents at the U.S. border, government spyware targeting Mexican journalists, the inner workings of ISIS and President Trump’s tax schemes.

In the Digital Craft category, Vice creative agency Virtue Copenhagen and Scandinavian retailer Carlings won the Grand Prix for the brand’s “adDRESS THE FUTURE” digital clothing collection, which lets people purchase virtual pieces of clothing that can be placed on Instagram-ready pictures with help from the company’s team of 3D designers.

The collection takes a stand against fast fashion and its environmental impact by encouraging consumers to express their “fashion creativity without leaving a negative footprint on the world.” All proceeds from the line go to WaterAid, a charity for clean water and sanitation.

Nike’s “Just Do It HQ at The Church,” created in partnership with Momentum Worldwide’s New York and Toronto offices, won the Grand Prix in the Industry category. Last year, Nike transformed the vacant Church of the Epiphany in Chicago’s West Loop neighborhood into a basketball court and safe haven for youth.

According to the brand, after one month of summer programming, the court had hosted 2,000 kids from 67 schools and welcomed appearances from 10 Nike athletes.

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@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.