3 Big Cannes Lions Takeaways Marketers Can Learn From

Opinion: Brands need to be more empathetic and human

Three images: On the left a person is seen holding up a phone; in the middle Kendall Jenner is holding a can of Pepsi; on the right is a picture of a Whopper wrapper that says
Many of the big winners at Cannes had brand purpose embedded in their campaigns. Saatchi & Saatchi Wellness NY, Pepsi, Burger King

The 2019 Cannes Lions International Festival of Creativity last week answered a nagging question for me: Is all this chatter about brands being more human authentic or just marketing speak? After several days attending speeches and panels and seeing awards won along the Croisette, it became clear that our industry’s focus on empathy is not just a bunch of talk.

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@PenryPrice Penry Price is vp of global sales for LinkedIn’s Marketing Solutions.