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In late March this year, Richard Branson’s adults-only cruise line Virgin Voyages wrapped up a short review of its global media business and selected GroupM’s EssenceMediacom to manage the account.
But the cruise line reversed course before transitioning its business. It opted to stick with one of its incumbent agency networks, Omnicom Media Group (OMG). Now, the group’s technology-oriented media agency Hearts & Science services the business.
Before Hearts & Science took on the account, it managed the brand’s media in the U.K.
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