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When Richard Branson’s Scarlet Lady cruise ship sets sail this October, it will do so without one of the strongest advantages thought to be crucial to the recovery of the cruise line industry: hardcore cruisers.
That was by design. Virgin Voyages, Branson’s cruise line first announced in 2016, wants to attract nontraditional cruisers, folks who can’t see themselves spending a vacation out at sea, shedding the stereotypes of geriatric bingo tournaments and endless buffet lines.
Instead, the ship has a tattoo parlor onboard and hosts a drag queen brunch.