This Site Lists the Unofficial ‘Rules’ Black People Often Feel Obligated to Follow

It details 12 ways that racism informs their everyday lives

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

As a child, Alex Pierce was not allowed to play with toy guns or anything that resembled them. Even Nerf guns were off limits.

“My mom was super strict about that,” recalls Pierce, an associate creative director at Hawkeye, an agency based in Dallas. “At the time, I was so upset about it. As an adult, I understood what she was doing.”

Pierce is one of several creators behind “Unwritten Rules,” an online encyclopedia of 12 ways in which racism manifests in Black people’s lives, often forcing them to adhere to an unspoken code of conduct.

“Black lives are controlled by an unwritten rule book,” the site reads.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in