Nerf's Billion-Dollar Toy Empire Surprisingly Started With a Foam-Rubber Rock

A look at the brand's dynasty of polyurethane, from balls to blasters

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On a Monday morning in 1968, Reyn Guyer discovered one of the world’s most famous toys by accident.

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This story first appeared in the April 24, 2017, issue of Adweek magazine. Click here to subscribe.