UM UK Creates Inclusive 'Quality' Media Brand Directory to Direct Program Spending

The Big Issue, Channel 4, The Guardian and Hearst feature in the directory

The Guardian, Channel 4, Gay Times, Hearst, The Big Issue, Amaliah, Gal-dem and Attitude are among media that equality-conscious ad spenders may choose to create a Better World. They are all included in a directory of news outlets under the masthead The Better World Marketplace and Partner Directory, which was set up by media agency UM U.K. to help brands invest in ad spending that supports better reporting about equality.