UM Wins Spotify's Global Media Agency Review

Brand spends $40 million to $50 million annually

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UM recently won a competitive review to handle global media planning and buying duties for Spotify.

An IPG Mediabrands spokesperson deferred to the client for comment, while a Spotify representative confirmed the company is working with UM but declined to elaborate or answer specific questions about the scope of the win.

According to two people close to the matter, however, the agency beat out finalists including Dentsu’s Vizeum and Publicis Groupe’s Zenith Optimedia. While Omnicom’s Hearts & Science was reportedly engaged with Spotify during this process, a spokesperson said today that the agency did not pitch for the business itself.



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