The Guardian Will No Longer Take Ad Money From Oil Companies

'It was the right time to take this step,' says CEO Anna Bateson

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

At a time when climate change is ravaging the world, and “sustainability” has moved beyond phrase du jour to an actual business model, philosophical—if not ethical and moral—questions vex media company executives. Do they continue taking money from companies they believe to be damaging the planet?

Today, The Guardian announced that it will no longer take advertising money from companies that extract fossil fuels. 

In an interview with Adweek, the company’s acting CEO Anna Bateson said its decision to not do business with these advertisers was made in large part because of “what we saw and heard from readers on our bushfire coverage in Australia.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in