TRG's Transformation Continues With a New Logo and Refreshed Brand Identity

The agency, formerly known as The Richards Group, keeps moving forward after the departure of its founder

Independent Dallas agency The Richards Group has a long and successful history, having built popular campaigns for huge brands, from Motel 6’s “We’ll Leave the Light on For You” to Chick-fil-A’s “Eat Mor Chikin” to the “It Moves With You” campaign for Fruit of the Loom.

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