Accounts

Keurig Dr Pepper, Salvation Army and H-E-B Are Latest to Cut Ties With The Richards Group

Their decisions come after Motel 6 fired the agency upon learning about racial remarks made by its founder

keurig-heb-salvation-richards-PAGE-2020 — The client exodus at The Richards Group continues.Keurig Dr. Pepper, H-E-B, The Salvation Army, The Richards Group

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Keurig Dr Pepper, The Salvation Army and H-E-B, a grocery store chain in Texas, have ended their relationships with The Richards Group.

Their decisions come days after Motel 6, one of the agency’s longtime clients, fired The Richards Group upon learning that its founder, Stan Richards, called an ad concept for the hotel chain “too Black” and suggested that its customers are white supremacists. Home Depot has also stopped working with the agency as a result.

“At H-E-B,