Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
You never really see him coming. One moment, you’re standing by the snack table at a party, or sitting in the break room at your quiet office job. The next, you’re craving a fizzy beverage with just a hint of sweetness. That’s when he emerges from the shadows (or a pool, or maybe a cake) with a can of Diet Dr Pepper and an unbridled rock star’s wail—both of which drastically outsize his tiny frame.
Keurig Dr Pepper’s (KDP) Lil’ Sweet—a tiny, ’80s-era rocker played impeccably by stage performer and American Idol alum Justin Guarini—has ascended from an eccentric ad character to a bona fide pop culture moment, joining a pantheon of enduring modern-day brand mascots, including Progressive’s Flo and Geico’s Gecko, as instantly recognizable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in