Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The meticulous, Pinterest-perfect life is so easy to mock that it’s become the low-hanging fruit of the advertising and entertainment world.
But a new campaign for The Bouqs takes the millennial obsession with things like overly complicated coffee and turns it into a badge of honor, or even a sign of adulting achieved.
In other words, it’s OK if you cook gourmet dinners for your dog or redecorate your home office just to have an Instagram-worthy backdrop.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in