Tired of Ads Mocking Your 'Fancy' Niche Obsessions? Flower Site The Bouqs Celebrates Them

Saatchi & Saatchi turns your artisanal passions into a badge of honor

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The meticulous, Pinterest-perfect life is so easy to mock that it’s become the low-hanging fruit of the advertising and entertainment world.

But a new campaign for The Bouqs takes the millennial obsession with things like overly complicated coffee and turns it into a badge of honor, or even a sign of adulting achieved.

In other words, it’s OK if you cook gourmet dinners for your dog or redecorate your home office just to have an Instagram-worthy backdrop.

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