Sustainability

This Winery's Ads Poke Fun at Snobbery While Showing How Serious It Is About Sustainability

With down-to-earth humor, agency Humanaut flaunts Bonterra's eco-friendly practices

Take a swill. What can you taste? Maybe it's a hint of "ancient farming techniques.”Bonterra / Humanaut
By T.L. Stanley

September 22, 2020

To all the wine snobs out there: Everyone laughs at your labored and ridiculous descriptions of that glass of pinot noir you’re drinking, with its “playful top notes” and “hint of raked leaves.”

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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