This Winery's Ads Poke Fun at Snobbery While Showing How Serious It Is About Sustainability

With down-to-earth humor, agency Humanaut flaunts Bonterra's eco-friendly practices

To all the wine snobs out there: Everyone laughs at your labored and ridiculous descriptions of that glass of pinot noir you’re drinking, with its “playful top notes” and “hint of raked leaves.”