McDonald’s Coffee Ad Argues That Not Everything Needs to Be an ‘Experience’

Leo Burnett London takes another swipe at the price and peculiarities of gourmet cafes

You probably haven't been seeking out a ball-pit cafe recently anway. Leo Burnett London

Sometimes you want to soak in the artisanally crafted ambience of a barista-curated caffeine experience. But sometimes you just want coffee.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."