McDonald's Coffee Ad Argues That Not Everything Needs to Be an 'Experience'

Leo Burnett London takes another swipe at the price and peculiarities of gourmet cafes

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Sometimes you want to soak in the artisanally crafted ambience of a barista-curated caffeine experience. But sometimes you just want coffee.

In its newest spot from Leo Burnett London, McDonald’s McCafé brand once again takes some shots at gourmet coffee shops, where it’s shockingly easy to spend more than $5 (or in this case 5.30 pounds).

That’s how much (roughly $6.50) a woman unwittingly spends for a latte at a coffee shop that seems to be leaning so far into the experiential zeitgeist, it’s probably driving up the prices.



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