This Smartphone Just Keeps on Fallin' and This Relatable Couple Just Keeps on Repairing It

The charming campaign comes from BETC for a French telecom giant

Settle in and get ready to rewatch—several times, at least—this French telecom ad, which starts with a meet cute, love-at-first-sight encounter and goes on to track major moments in the life of the couple and their growing family, all threaded together with a single fumbled smartphone.