Independent Agencies

This Agency Is Campaigning to Thwart Discrimination Against LGBTQ+ Blood Donors

GreenRubino is raising awareness of a ban that was first introduced in 1983

Three posters with slogans reading: I want to donate blood but Im left-handed, I want to donate blood but Im 62 and I want to donate blood but Im a Taurus. — The ban forbidding gay and bisexual men and their partners from donating blood was instated in 1983 and then revised twice, in 2015 and 2020.GreenRubino

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Staffing shortages caused by the pandemic and a constant influx of Covid-19 cases have led to both an increased need for blood donations and a reduced number of people able to give them. Additionally, long-lasting stigma prevents many would-be donors from assisting even in times of crisis.

In honor of World Blood Donor Day on June 14, the LGBTQ+ and women-owned Seattle-based independent creative agency GreenRubino kicked off its guerrilla advertising campaign in support of ending the outdated regulation that prevents many LGBTQ+ people from donating blood.