AdFreak

A Brief History of Bloodvertising

The tactic dates back decades before Lil Nas X and Tony Hawk made headlines with blood-centric marketing

Tony Hawk's blood was blended into paint for a limited-edition skateboard deck made my Liquid Death.Adweek illustration. Original image courtesy Liquid Death
By David Griner

August 26, 2021

If I pour 6 ounces of my own blood into a gas tank, I’m just a weirdo. But if I pour it into a paint can, I’m a…provocateur.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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