This Ad’s Epic Search for Habitable Planets Reminds Us What We Take for Granted

Agency Gut channels Interstellar for a message on sustainability

Astronaut explores water in Mercado Libre ad by Gut.
Ecommerce platform Mercado Libre contrasts our search for a balanced planet with our lack of respect for the Earth. Gut

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.

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@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."