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Many PSAs about the opioid crisis focus on the sufferers themselves—and their plights as they try to get better—like this Truth campaign from the Ad Council that used a video display in New York to let passersby watch an opioid addict named Rebekkah endure her first three days of detox.
But a new campaign from the Partnership for Drug-Free Kids explores the dire impact that opioid addiction has on families and loved ones. The goal of the effort is to raise awareness of the many resources the nonprofit has available for families, like its helpline and peer-to-peer parent coaching program.