These PSAs About Opioid Addiction Focus on the Parents of Sufferers

Ads show the devastating ways drugs affect a family

close up of man and woman having a heated discussion while in a store
The ads, created by Terri & Sandy, show how a child suffering from addiction can tear apart a marriage. Partnership for Drug-Free Kids

Many PSAs about the opioid crisis focus on the sufferers themselves—and their plights as they try to get better—like this Truth campaign from the Ad Council that used a video display in New York to let passersby watch an opioid addict named Rebekkah endure her first three days of detox.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.