An Opioid Addict’s Three-Day Detox Was Streamed to an NYC Video Display

26-year-old Rebekkah shared her brutal recovery with passersby

Rebekkah allowed her grueling first days of recovery to be displayed in a PSA by Truth, 72andSunny and the Ad Council. Ad Council

America in recent years has awoken to the epidemic of opioid abuse, but often we hear about it only through the lens of the aftermath: Either as tales of those who walked back from the brink or of those whose lives were lost to addiction. What we don’t see is the recovery process itself, a time of great vulnerability and suffering for those cutting themselves off from drugs.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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