The Pillars of Successful Digital Transformation Focus on Strategy, Data Analytics and Commerce

Part 1 in a 4-part series

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

As co-leaders of a digital customer experience company, we’ve seen how business models across industries are being regularly upended. Why? Consumers now value experiences over possessions, and they do not share the same purchase considerations as older generations. They’d rather rent than buy, they’re mobile-centric, and they expect highly relevant offers that speak directly to them wherever they happen to be.