Greg Boone Opinion Contributor @iCiGregGreg Boone is the co-CEO of Blue Acorn iCi. Blue Acorn iCi is an independent digital consumer experience company with a 400-person team of engineers, data scientists, digital commerce experts, designers and strategists working across offices in Charleston, S.C., Raleigh, N.C., New York, Toronto, Los Angeles, San Antonio, Texas and Shelton, Conn. It's built digital content and commerce experiences for brands such as Casper, Charter Communications, Gerber, Panera Bread, Ticketmaster and others. (Disclosure: Adweek’s parent company, Beringer Capital, is an investor in Blue Acorn iCi.) Digital Transformation Own the Customer Experience With Brand Digital Commerce This Part 4 in a 4-part series. Digital Transformation Marketing Tech and Data Science Are Essential Building Blocks of Digital Transformation This is part 3 in a 4-part series. Digital Transformation The Right Strategy, Culture and Partners Will Spark Digital Transformation Part 2 in a 4-part series. Voice The Pillars of Successful Digital Transformation Focus on Strategy, Data Analytics and Commerce It can be challenging to navigate these changes. Voice 3 Predictions for Adobe’s Acquisition of Magento It could alter both B2B and B2C experiences. Voice 4 Ways the Adobe Summit 2018 Proved Experience Means Business Chasing experiences that create lasting impressions.