Greg Boone is the co-CEO of Blue Acorn iCi. Blue Acorn iCi is an independent digital consumer experience company with a 400-person team of engineers, data scientists, digital commerce experts, designers and strategists working across offices in Charleston, S.C., Raleigh, N.C., New York, Toronto, Los Angeles, San Antonio, Texas and Shelton, Conn. It's built digital content and commerce experiences for brands such as Casper, Charter Communications, Gerber, Panera Bread, Ticketmaster and others. (Disclosure: Adweek’s parent company, Beringer Capital, is an investor in Blue Acorn iCi.)
This Part 4 in a 4-part series.
This is part 3 in a 4-part series.
Part 2 in a 4-part series.
It can be challenging to navigate these changes.
It could alter both B2B and B2C experiences.
Chasing experiences that create lasting impressions.