Inside Shaving Brand Harry's Cosmic Take on What It Means to Be a Man

GSD&M's unconventional look at masculinity

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

No stranger to quirky long-form video, the shaving subscription service Harry’s partnered with The Representation Project, which fights gender stereotypes, for a three-minute film that mixes humor and high emotion to spark conversation around issues of masculinity in our increasingly woke, #MeToo world.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in