Branding

Sunday Afternoon Channeled Retro Gaming for Liquid+Arcade's New Identity

The gaming-focused agency's rebrand as Liquid+Arcade looked to vintage arcades for inspiration

The new branding for Liquid Agency centers around a neon, retro gaming aesthetic — Sunday Afternoon and Liquid+Agency collaborated on the latter agency's rebranding centered around a retro gaming aesthetic. Sunday Afternoon

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Most ad agencies believe no other organization could rebrand their shop but them. They know their people, their backstory and what makes their clients tick better than any other agency. But what if that wasn’t the case? What if you had to trust your shop’s entire brand to some other shop? Could you do it?

A creative shop named Liquid Advertising–one of the nation’s leading agencies in the gaming industry–did just that. Thanks to Sunday Afternoon, a New York-based hybrid shop of creative studio and artist representation agency, they are now Liquid+Arcade (LQA).