Sunday Afternoon Channeled Retro Gaming for Liquid+Arcade's New Identity

The gaming-focused agency's rebrand as Liquid+Arcade looked to vintage arcades for inspiration

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Most ad agencies believe no other organization could rebrand their shop but them. They know their people, their backstory and what makes their clients tick better than any other agency. But what if that wasn’t the case? What if you had to trust your shop’s entire brand to some other shop? Could you do it?

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