When Regional Goes National: Streaming Service Zeam Launches During the Super Bowl

John Stamos personalizes spots for numerous regional markets in campaign from Known

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You haven’t heard of Zeam yet, but after the Super Bowl you most likely will know the name.

Zeam is a new streaming home for news, sports and culture from hundreds of local television stations across the country in one central, highly personalized hub, and it’s free, live and on-demand.

The new service is launching during the Super Bowl buzz period, but rather than buying Super Bowl inventory nationally, Jack Perry, Zeam’s founder and owner, chose to make market buys through Gray TV/ CBS stations in almost every available U.S.

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