In Deal With Spotify, Omnicom Media Group Clients Get First Crack at Original Podcasts

Music streamer's aggressive move into podcasting is paying off

The past few months have been a whirlwind for Spotify. In May, the streaming platform formed a $100 million partnership with Joe Rogan to exclusively stream his podcast. Soon after, it also reached deals with Kim Kardashian, Warner Bros. and DC Comics.

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