In Deal With Spotify, Omnicom Media Group Clients Get First Crack at Original Podcasts

Music streamer's aggressive move into podcasting is paying off

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The past few months have been a whirlwind for Spotify. In May, the streaming platform formed a $100 million partnership with Joe Rogan to exclusively stream his podcast. Soon after, it also reached deals with Kim Kardashian, Warner Bros. and DC Comics.

Spotify was hopeful its portfolio of big-name celebrities would be enough to attract advertisers despite trends that impacted podcast listening amid the Covid-19 pandemic.

A new deal announced today suggests things are moving in that direction.

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