Spotify Strikes Podcast Deal with Joe Rogan Worth More Than $100 Million

By Christine Zosche 

Joe Rogan is taking his podcast exclusively to Spotify in a licensing deal worth more than $100 million, according to a person familiar with the matter. (WSJ)

Full audio and video of episodes of The Joe Rogan Experience will only be available through the platform starting later this year. Up until now, Rogan’s show has never been available on Spotify, let alone exclusive to any platform. (The Verge)

The podcast is ranked the second-most-popular in the United States on Apple Podcasts, according to Podcast Insights, and Rogan topped Forbes’ 2020 list of the highest-earning podcasters. (CNN Business)

Rogan will maintain full creative control over the show, Spotify said. Spotify’s shares closed 8.4 percent higher at $174.91 on Tuesday, compared with a 1 percent drop in the S&P 500 Index. (Reuters)

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