Specialized Gets Conspiratorial in Film About Its Newest Entry in the Booming E-Bike Trend

Sabertooth created a 5-minute short film about the Turbo Levo (and aliens)

The electric bike craze kicked off with an 85% sales lift in March 2020.
The electric bike craze kicked off with an 85% sales lift in March 2020. Sabertooth Pictures

The global pandemic made everyone reconsider their sources of recreation. Board games, cards and even lawn darts were sold out everywhere in the first few months of Covid-19, and one of the biggest retail booms was in cycling.

@ShawnPaulWood Shawn Paul Wood is a freelance writer for Adweek.
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