Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection

Stunt by British PR firm saw building transformed into Halloween show backdrop

Samsung used SmartThings technology and projection mapping to transform old house into a Halloween spectacle. Samsung / Taylor Herring

LONDON—Halloween might feel a little different this year, thanks to the coronavirus, but that doesn’t mean brands have taken their foot off the gas when it comes to finding socially distanced ways to keep the festive season from falling flat.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.