Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection

Stunt by British PR firm saw building transformed into Halloween show backdrop

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LONDON—Halloween might feel a little different this year, thanks to the coronavirus, but that doesn’t mean brands have taken their foot off the gas when it comes to finding socially distanced ways to keep the festive season from falling flat.

Samsung in the U.K. has used a 300-year-old house, which dates back to the 18th century, as a unique backdrop for a spooky Halloween show for local residents in the English village of Stevenage, Hertfordshire.

The creative, delivered by British PR agency Taylor Herring, was achieved using Samsung SmartThings technology, state-of-the-art projection mapping, which saw the building given a Halloween themed technological makeover.




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