RPA Journeys Through Santa Monica's Black History With Unapologetic Walking Tour

The QR-code based campaign by indie agency RPA finds joy in lost landmarks

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Santa Monica, Calif. is a predominantly white city, but it was once home to the thriving Black community of Belmar, which was established during the Great Migration but destroyed in the 1950s to build the Santa Monica Freeway and Santa Monica Civic Center.

Indie agency RPA, which has been based in Santa Monica for more than 30 years, is marking Black History Month by creating a walking tour of the city called Black. Not Sorry, focused on its lost landmarks and the Black joy they represented.

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