Publicis Wish List Creates 100,000 Personal Thank You Films With Help From AI

The experiment for employees will have practical applications for clients in the future

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Publicis Groupe usually creates a holiday video for its employees, which it shares with the industry, and usually those videos are lighthearted and have fun with the two folks at the top of the business—CEO Arthur Sadoun and chairman of the supervisory board Maurice Lévy.

Last year, the video took a more serious turn, with the film raising awareness about the human papillomavirus (HPV), while still having some fun along the way. This year, Publicis skipped the holiday video in favor of an

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