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80% of adults will contract Human papillomavirus (HPV) at some point in their lives, according to the National Foundation of Infectious Diseases (NFID).
Publicis Groupe’s annual “Holiday Wishes” film this year focuses on raising awareness for the virus while having some fun along the way.
Each year, the agency network’s film features its leaders—CEO Arthur Sadoun and Chairman of the Supervisory Board Maurice Lévy—as they embark on an adventure before wishing their staff around the world well.
This year, the film takes a more personal theme with a PSA-like feel after Sadoun was diagnosed and treated for HPV-related cancer.
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