If they had their way, many bikers would be permanently fused to their machines, so devoted are they to hitting the open road, feeling the wind in their faces and living on the edge.
Born to be wild? Sure.
Motaur is no exception. In fact, the new character in the Progressive Insurance stable of spokespeople will never walk away from his sweet ride. Because he has no legs. He’s half-man, half-motorcycle—the steel, clutch and rubber version of the mythological Centaur.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in