Progressive’s Perplexing New Mascot Is a Motaur: Half Man, Half Motorcycle

New work by Arnold introduces quirky character

Progressive's new mascot, Motaur, who is half man and half motorcycle
Meet the Motaur. Progressive

If they had their way, many bikers would be permanently fused to their machines, so devoted are they to hitting the open road, feeling the wind in their faces and living on the edge.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.