Insurance: Progressive CMO Jeff Charney

Building the brand, one Flo at a time

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Ever since the debut of a certain talking reptile back in 1999, it’s been difficult to stand out in the car-insurance business. Nobody knows that better than Jeff Charney. After all, the Progressive CMO used to head up marketing for Aflac. “We had the duck,” Charney says. “But now, Progressive has a walking, talking human being—not a lizard, not a hamster.”

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