Super Bowl

Pro Skateboarder Keeps Chill in Low-Key, Regional Saint Archer Gold Super Bowl Ad

Molson Coors tapped Paul Rodriguez and singer Alex Ebert to convey southern California vibes for new light beer

Skateboarder Paul Rodriguez stars in Molson Coors' Super Bowl ad.Saint Archer Brewing Co
Headshot of Patrick Kulp
By Patrick Kulp

January 28, 2020

Molson Coors is hoping to stand out from the usual extravagance of Super Bowl ads with a low-key regional spot that epitomizes the southern California spirit of its new light beer.

Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

Recommended videos
Related Articles

A bingo card that says 'Super Bowl Bot Bingo'

Super Bowl

Here’s What You Get When An AI Makes a Super Bowl Ad Bingo Card

By Patrick Kulp

Super Bowl

Verizon Bringing Major Fortnite Activation to Super Bowl

By Patrick Kulp

A small dog standing next to curtains on a carpet

AdFreak

Wix Actually Recorded an Ad Written by Adweek’s AI-Powered Super Bowl Bot

By Patrick Kulp

Brand Marketing

ADT Taps Property Brothers for First-Ever Super Bowl Spot

By Patrick Kulp

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform