Super Bowl

Pro Skateboarder Keeps Chill in Low-Key, Regional Saint Archer Gold Super Bowl Ad

Molson Coors tapped Paul Rodriguez and singer Alex Ebert to convey southern California vibes for new light beer


Molson Coors is hoping to stand out from the usual extravagance of Super Bowl ads with a low-key regional spot that epitomizes the southern California spirit of its new light beer.

The 30-second ad, which stars pro skateboarder Paul Rodriguez, will run in more than 70 markets this Sunday, circumventing Anheuser-Busch‘s exclusive rights to national alcohol advertising in the Big Game and marking the biggest Super Bowl buy for the beer conglomerate since 2009.

The goal is to make a nationwide splash for a new premium light beer from Coors-owned San Diego brewery Saint

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