After Watching This Ad for a New Low-Carb Beer, You May Feel Surprisingly Chill

MillerCoors’ Saint Archer enters the beer wars in style

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There is a certain familiarity in beer ads. For years, the montage approach seemed to be a popular formula. Get some attractive people, shoot a bunch of uptempo situations and, voila: a beer ad. In the low-carb category, we’ve seen a similar approach from the likes of Michelob Ultra (but, to their credit, they did try a little ASMR). Of course, it makes sense to show the lives of the target audience and, when done well, it can be creative comfort food.

Saint Archer Brewing Company, owned by MillerCoors, took the same approach to launch its new beer, Saint Archer Gold.



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